BRAND & DELIVER PROGRAM
All you need to clearly communicate your brand,
in ONE program.
Or are your messages confusing, draining and frustrating
for others to understand?
GET CLEAR NOW ON A FAST-TRACK TO BRAND SUCCESS!
There are TWO ways to take the Brand & Deliver Program: Self Led & Founder Led:
NEXT PROGRAM: MAY 1-29, 2019
Brand & Deliver will guide you to:
- Clarify who you are, what you do and why you do it
- Leverage your story, your experiences and your insights
- Identify your target market
- Name your goals
- Communicate authentically—get loud and clear
- Attract the clients you’ve always wanted and who want you
- Stand out in a busy marketplace
- Create a unique and captivating brand
- Meet like-minded entrepreneurs committed to living big
Shout-Outs for Brand & Deliver
“I HAVE to share this with you! I finished the course in December and have been referring back to it in order to create the next chapter and expansion for our business. I've noticed over the last few months after changing my verbiage with my customers that engagement and sales have gone up. Recently, I had one of my newer customers tell me how they feel about our product and business, it was almost word for word what I wrote. That felt really good, and I know it is from my work with Brand & Deliver!” —Kristen, Locke Vineyards
“I thought the calls were great. It is so interesting to see where others are in their business. What I got out of it was that less is more and it is easy to lose people if your message is not concise and clear.” —Meredith, Peak Productions
Brand & Deliver Curriculum
MODULE 1: WHAT IS BRANDING?
Live Big Co. Definition of Brand
You are a brand wherever you go. What you wear, how you speak, the choices you make all create the brand of you. Extending that into a business takes work and understanding how you influence people with your brand. Brands cannot expect to stand out in a noisy market if they are not crystal clear with their message. A brand is communicated through your values, your intention, what moves you, who you serve, what you do and how you do it.
Live Big Co. Definition of Deliver
Delivery of your brand is where the rubber hits the road. It is essential to integrate your brand into your delivery. This is the fulfillment of your promise.
Consider that branding is less about what you say about your business and more about what your clients and audience say about your business. You will learn how you are actually showing up in the world for others—valuable feedback that will give you an edge to recreate who you want to be in the world.
MODULE 2: WHO ARE YOU?
All of the moments you've lived have created the fabric of who you are—the failures, the successes, the relationships, the big moments and the small. Often, moments from your past become a major impetus in creating something in your present. Moments that mattered most are the ones that fuel your desires.
These stories, compiled together, create your authentic resume. This resume is what people are drawn to; it's why you're so passionate. Get clear on your defining moments and create a powerful story for you and your business that inspires people to take action.
MODULE 3: WHAT'S YOUR VISION?
Great leaders can articulate a vision in a way that leaves people inspired and empowered to take action. It requires getting clear about why you do what you do so that you can effortlessly share that vision with others.
You have a paintbrush and a blank canvas representing the future. In this module, you will do the work to define want you want to have happen for yourself and for your business—your legacy in the world.
MODULE 4: KNOW YOUR GOALS
Goal-setting is a powerful way to stay on track. It gives you and your business direction and boosts motivation. However, when goals get over complicated, we have a tendency to avoid doing them. We often choose the “easy” work, like responding to emails, as a way to feel productive instead of doing what we need to do to get to where we want to be.
There is huge value in setting goals as part of your business and brand development. Discover a simpler way to set powerful and inspiring goals that will result in big leaps forward.
MODULE 5: KNOW YOUR VALUES
Values are things you believe are important in the way you live and work. They are like a compass, helping to guide your decisions. When things seem like they are going well, you are most likely living and working in alignment with your values. When things seem wrong or hard, as if you’re trying to run through molasses, you are probably veering slightly off course.
Choosing to base your decisions on your values rather than on your preferences will make decisions clearer and will leave you with a sense of ease day-to-day. They are also what will attract your team and your customers. Recognize the importance of a values-based brand and identify your personal values to discover how they underpin your brand.
MODULE 6: WHAT DO YOU DO?
Clarity is so important when sharing what you do with others. Often, when we are asked this question, we don’t even answer it. Instead, we talk about our vision statement—the result of what we are doing.
It’s time to upgrade how you talk about yourself. Get clear on what you do.
MODULE 7: WHO DO YOU SERVE?
A target audience is a particular group of people who you serve through your products and services. No business can serve everyone, and choosing a niche market enables small businesses to compete with larger ones. When you are clear about who you serve, you can communicate with your target audience in a way that will leave them feeling understood and connected to who you are and what you do.
When you serve the people you set out to serve, you will experience a sense of fulfillment. Describe your ideal client and their “pain points”—why they come to you to purchase a product or service, in other words, the problem you solve for them.
MODULE 8: WHAT’S YOUR WHY?
It’s time to tap into your natural instincts. Why do you do what you do? The ability to clearly articulate your why will attract your ideal customers and your tribe—the people who work for you and with you. As Simon Sinek says, "People don't buy what you do, they buy why you do it."
Your why gives you purpose and gets you out of bed in the morning. Identify the core reason(s) behind the work you’ve chosen to do. Declare your why and weave this thread throughout your life and your business.
MODULE 9: WHAT RESULTS ARE YOU CREATING?
You are always making an impact on others. Your product may have solved a problem for one of your customers leaving them feeling satisfied and grateful. Or your recent newsletter may have inspired someone to start something today that they had been putting off forever. These experiences tell the story of your brand. It’s time to use them in a way that inspires others.
Tell your story through the words of your biggest champions. Your brand isn’t what you say it is, it’s what others say it is. Learn how to strategically use the words of your tribe to tell the story of your business.
MODULE 10: DO YOU ASK THE RIGHT QUESTIONS?
Clear communication is a powerful tool to master in both life and business. When your communication is clear, you will inspire confidence and trust in others—the backbone of any business. By asking the right questions, gain insight, clarity, and discoveries that will lead to new possibilities and opportunities.
Hone your speaking and listening skills. Discover the six key questions that will help you develop your brand statement—a statement that communicates who you are in the world.
MODULE 11: READY TO STEP OUT?
All the work you’ve completed up to this point is a culmination of what you need to put yourself out there with energy and clarity. Stay true to what you do and why you do it. Remember, your unique offering is needed in this world.
It’s time to get over yourself and get out there. Simplicity works. Determine what you need to add in or remove to show up with more clarity.
These modules will be available to you as an ongoing resource so that you can review and revisit them as often as you like.
Brand & Deliver Founder-Led
The NEXT program starts May 1, 2019
In a 5 week schedule you will complete 11 modules of the Brand & Deliver curriculum. Each module includes tools, video content, an activity workbook and journaling prompts - all designed to create clarity and consistency in how you communicate you and how you communicate your brand. This framework will result in your own brand book.
Plan for 30 - 90 minutes to complete each workbook.
This process is both an individual and group experience. Along with the 11 video modules plus workbooks, you will be a part of group calls strategically designed to elevate your success in this program through collaborative learning.
There is no easy solution to realizing your dream of crafting and growing a successful company. It takes grit, it takes determination and it takes someone committed to staying when it gets tough. I know that’s you and I'm with you every step of the way.
Brand & Deliver will push you, prod you and ask you to get uncomfortable. This may seem scary at first and it will be oh so worth it.
You believe you can make a difference in this world and you will do what it takes to make it happen. And I will be honored to stand side-by-side in your quest to live into a legacy you are proud of.
Wednesdays 7:45-9am PST
Call One: Wednesday May 1, 2019
Complete modules 1 - 3
Call Two: May 8, 2019
Complete modules 4 - 5
Call Three: May 15, 2019
Complete modules 6 - 8
Call Four: May 22, 2019
Complete modules 9-11
Call Five: May 29, 2019
We wrap! Remember to book your BONUS private coaching follow-up call.
SIGN UP NOW $950
PAYMENT PLAN OPTION: $400
Balance due one week prior to start date, option for 2x $300 payments on a customized schedule
BONUS! With registration, you receive a free one hour, one-on-one coaching call (valued at $200). This coaching session is best used at the end of the program to feel complete and know what your next steps are.
BRAND & DELIVER SELF LED
Each module includes tools, video content, an activity workbook and journaling prompts - all designed to create clarity and consistency in how you communicate you and how you communicate your brand. This framework will result in your own brand book.
Plan for 30 - 90 minutes to complete each workbook.
The Self-Led Program can be done at your own pace.