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The Baptiste Institute


Rebrand. Design. Photography art direction.

As a dedicated Baptiste Yoga practitioner and teacher, it has been an honour to work on the rebrand of the Institute. The work included modernizing their existing logo, developing a new and fresh look and creating an entirely new webiste. 

The work wouldn't stand out without the genius of photographer Robin O'Neill. She captured the grit, sweat and love of the practice perfectly. 

The design projects included social media presence, printed collateral, yoga studio affiliate support, logo identity for the many programs, advertisement design, clothing design, online app design, photoshoot coordination and art direction.