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REMEMBER WHY YOU STARTED

REMEMBER WHY YOU STARTED

It’s been a while since I've posted. I don’t take your time lightly and I’m always grateful when you read and send me messages ;) Good content is always my number one intention.

More than anything I want to let you know how inspired I’ve been by you. I had heard it said that 2018 is the year of the turnaround and that’s certainly what I’m seeing out there. You are making bold moves and courageous changes.

I have had my own turn around this year, and oh boy did I ever feel that!

Some of you know that I am a graphic designer who found yoga, who quit graphic design and went all in on yoga. Then the yogi found design again and quit yoga to be the space for all of it.

During my time of deep diving into the yoga world, I found my love for brand and design again through working with Africa Yoga Project and the Baptiste Institute. It was as though my worlds collided and I found that I could contribute in a meaningful way to initiatives that truly matter to the world.

I soon found myself with a thriving coaching, branding and design company with clients who are changing the world. I just knew that this was it, this is the work of my life.                                                  

I had to make a gut-wrenching decision, I knew I had to close my yoga studio of 8 years and go all in on Live Big Co.

The decision didn’t come lightly and was certainly accompanied by buckets of tears. This is what a turnaround feels like.

A wonderful friend, Matt Corker said to me “Erin, your yoga studio has provided an amazing anchor for you, a home base, a place to grow community and thrive. You also want to sail the ocean blue and make an impact on the whole world. So how can you have your anchor AND sail away?” Well, that was it. Up anchor, away I go!

Since I closed the doors to my yoga studio my inbox flooded. Suddenly I experienced the wind at my back with the right clients calling me with the tailor fitted projects just for me.

January was beyond fulfilling with facilitating workshops in Houston and New Orleans. In February I created my new Live Big Co. headquarters! My office is a dream come true. March is chock block full of creative projects as well as a service trip to Nepal for two weeks. There is a whole world of opportunity and rich experiences and I’m ready.

 

Written in big block letters on the wall are the words REMEMBER WHY YOU STARTED. If I look back at why I started as a graphic designer when I was 26, it was because I love people. I loved when words and design came together to generate something powerful. I started because I knew I had something to offer the world, I knew that my hard work and open heart were better than any fancy degree. I knew that being FOR people’s success would matter more than simply punching a clock.  I started because I wanted to be the author of my life, the designer of my destiny.

The year of the turnaround has me look back at why I started and I know for certain it’s all been worth it.

I'd love to hear what your year of the turnaround has in store for you! Send me a comment or note, I always love hearing from you.  


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REMEMBER WHY YOU STARTED

REMEMBER WHY YOU STARTED

It’s been a while since I've posted. I don’t take your time lightly and I’m always grateful when you read and send me messages ;) Good content is always my number one intention.

More than anything I want to let you know how inspired I’ve been by you. I had heard it said that 2018 is the year of the turnaround and that’s certainly what I’m seeing out there. You are making bold moves and courageous changes.

I have had my own turn around this year, and oh boy did I ever feel that!

Some of you know that I am a graphic designer who found yoga, who quit graphic design and went all in on yoga. Then the yogi found design again and quit yoga to be the space for all of it.

During my time of deep diving into the yoga world, I found my love for brand and design again through working with Africa Yoga Project and the Baptiste Institute. It was as though my worlds collided and I found that I could contribute in a meaningful way to initiatives that truly matter to the world.

I soon found myself with a thriving coaching, branding and design company with clients who are changing the world. I just knew that this was it, this is the work of my life.                                                  

I had to make a gut-wrenching decision, I knew I had to close my yoga studio of 8 years and go all in on Live Big Co.

The decision didn’t come lightly and was certainly accompanied by buckets of tears. This is what a turnaround feels like.

A wonderful friend, Matt Corker said to me “Erin, your yoga studio has provided an amazing anchor for you, a home base, a place to grow community and thrive. You also want to sail the ocean blue and make an impact on the whole world. So how can you have your anchor AND sail away?” Well, that was it. Up anchor, away I go!

Since I closed the doors to my yoga studio my inbox flooded. Suddenly I experienced the wind at my back with the right clients calling me with the tailor fitted projects just for me.

January was beyond fulfilling with facilitating workshops in Houston and New Orleans. In February I created my new Live Big Co. headquarters! My office is a dream come true. March is chock block full of creative projects as well as a service trip to Nepal for two weeks. There is a whole world of opportunity and rich experiences and I’m ready.

 

Written in big block letters on the wall are the words REMEMBER WHY YOU STARTED. If I look back at why I started as a graphic designer when I was 26, it was because I love people. I loved when words and design came together to generate something powerful. I started because I knew I had something to offer the world, I knew that my hard work and open heart were better than any fancy degree. I knew that being FOR people’s success would matter more than simply punching a clock.  I started because I wanted to be the author of my life, the designer of my destiny.

The year of the turnaround has me look back at why I started and I know for certain it’s all been worth it.

I'd love to hear what your year of the turnaround has in store for you! Send me a comment or note, I always love hearing from you.  

Change Isgood

Stretch Goals and how to get over it

Welp, I've been busy creating Brand and Deliver, the online branding course that has been a dream of mine for years. I'm so excited watching it come together.

 I will tell you, this is a big stretch goal. I've been thinking, planning, writing, researching, thinking....all the thinking, for a long time. Seeing it actually come together is both exhilarating and puke worthy. All the questions are running me:

will anyone buy it?

will they hate it?

will they love it?

will it be helpful?

can I really pull this off?

Here's what I did to get over all that. I started talking about it. I shared my goals, out loud, with as many people as I could. The more I spoke it, the more real it became. I enrolled the right person to help me. I spent time planning, but not too much time. I scheduled the date to film (yes I moved the date twice...). I hired a stylist to create the setting. And then I just started. I didn't have a script, I didn't have an air tight plan, I just started. It was a surreal moment of trusting that I know enough. It was a moment of surrender.

The course is almost ready! I plan to launch mid/late September. I gave my very best and I had SO much fun doing it.

I want to thank Andi Wardrop - the perfect partner in creating this course. She's patient, smart, insightful, funny, kind, and uber talented. She made me laugh and made space for the course to be the best it can be.

I can't wait for launch! You will all be the first to know when it's live.

In the meantime, what stretch goal makes you want to puke a little? What is it time for you to start talking about? Put it out to the group and watch it materialize!

Erin Anderson

A business that matters

My obsession is helping businesses that matter launch into the marketplace. I've been so inspired this year by the many brave hard working people who are willing to step out to the edge. None of them are under the false impression that creating a business out of an idea is an easy task, but all of them felt they HAD to do it.

One such business owner is Nancy Perry. She is a serial entrepreneur with a huge heart. Nancy is driven by a force that seems out of this world, and it just might be. She is a listener, to the messages she receives, to her higher calling, to her deeper purpose. She's made some bold moves, said no a bunch and was clear about what she was ready to say yes to.

To know someone who has a big vision and follows through on it is like being in a big oxygen tank, I just get all light and energized. 

Nancy and I have known each other since we sat in tight quarters at our Baptiste Yoga Teacher Training boot camps in Tulum Mexico in 2009. I was drawn to her hipster vibe and shock of blonde on top of her head. She just had this twinkle in her eye that said "I'm up to something...and it's going to be big." 

In fact, out of our teacher training, Nancy and I both created yoga studios. Mine I carved out of a corner of my house in Whistler BC, her's a massive warehouse of a space in Huston Texas. We both had the tagline "Live Big" and rocked it in our own way. We have been 100% for each other as we dove deep into the passion for elevating people. 

Nancy and I continued our like-minded penchant for personal development when we completed our Lightyear Leadership training with Susanne Conrad. This work has been life changing, for both of us. Once again, we took this work into different avenues. 

I use the brilliant principles of Lightyear Leadership with brand coaching while Nancy has created The New Space Leadership, a community of leaders who are dedicated to supporting you in stepping into whatever the next NEW SPACE is for you! Her vibe is empowering, vibrant, bold and empathetic. 

I was honoured to work closely with Nancy in bringing this business to life. 

Go check them out: www.thenewspaceleadership.com and register for a program. Join them remotely - you can live anywhere to participate in this important work. 

If you are ready to step into a new space, take the leap!

Erin Anderson

The one thing you need for your business to succeed

While working with clients on their business and brand, there are two viewpoints that are essential to discuss.

One view is from the perspective of the self: what I know, what I do, what I'm good at, what I love, what I prefer.

The other view is from your prospective client: what she wants, what she's waiting for, the problem that she has, the challenge she's dealing with, the time she's wasting. The struggle is real for her. 

Your business will fall flat if you are only ever looking through the lens of "me". Consider shifting your view to them. Go out and discover what are the challenges your potential clients have? Can you solve them? How would they like this problem solved, in what format? What would they be willing to pay for this? 

For every problem, there is a solution.

From deep empathy, go out and be a problem solver. 

Erin Anderson